PENHA LONGA

With Valentine’s Day approaching, Penha Longa Resort invited iuπ to present a Valentine’s Day campaign that would promote the restaurants within the resort and the stay itself.

The proposal is based on the concept that goes beyond Valentine’s Day to include Valentine’s Night, with the concept of “Valentines Day and Night”.

This concept would be extended to the restaurants’ offerings and elevate their culinary proposals to the status of a jewel offered as if it were a jewel, or a gift.

The possibility of Take Away and Home Party was also considered, in which Penha Longa staff would go to the guests’ homes to create an entire environment and serve a 5-star or 1-Michelin Star meal.

The proposal developed included:

  • Creation of Campaign Strategy
  • Creation of Communication Strategy
  • Creation of Creative Concept
  • Campaign in English and Portuguese
  • Creation of Animations for SEA
  • Creation of Headlines and Campaign Signature
  • Creation of communication for social networks
  • Creation of SEM campaigns
  • Creation of SEA campaigns
  • Creation of SMM through campaigns on the main social networks
  • Creation of Communication in Magazines
  • Creation of Mailing and e-mailing