Branding

Dual Up uses a proprietary model for Brand Creation. The Integrated Branding Model (IBM) developed by Dual Up identifies a tried and tested methodology for creating and re-creating brands. This model ensures that the main elements of a brand are created in a structured and coherent way, achieving not only a successful Naming and Logo, but also guaranteeing the foundations for brand development, including possible brand declinations and extensions.

This service includes the creation of a brand name and logo, the creation of product branding, a graphic standards manual, stationary, signage, institutional and promotional communication supports.