Social Network Management

Social media management is a multifaceted discipline that involves strategic planning, content creation, interaction with users, data analysis and continuous optimization.

It’s no longer enough to create texts and images for regular publication. Efficient management goes much further, filling in the gaps that competitors cannot. To succeed in this medium, it is crucial to define a persona, set clear objectives, monitor relevant metrics, choose the appropriate channels and create an editorial calendar.

In addition to all these tasks, social media management involves dealing with crises and maintaining a genuine relationship with followers, thus building a solid online presence.