FARMÁCIA ON

In a mature market such as pharmacies, creating a brand for the digital market that represents a group of 3 pharmacies presents itself as a very stimulating challenge. The need to create a distinctive identity is vital to standing out online.

Focused on the ON line reality and the fact of always being available, always ON, the team carried out development work aimed at different target groups, which are served by the group’s 3 physical pharmacies.

Chromatically, the option fell on maintaining the green associated with pharmacies.

In addition to creating the brand, there was detailed planning and development work on the website, which houses more than 8,000 products with monthly promotions and alignment with social media campaigns.