ATIVO BANK

Mainly online bank with a message focused on ease and interaction through digital means. All of Activo Bank’s communications focus on simplicity of message, relaxation and always with a touch of humor.

Dualup identified an opportunity for the Bank to contact young people who were finishing their university course and starting to look for their first job. He proactively created a campaign and approached the bank with his idea, which was very well received and was developed and publicized on Activo Bank’s digital media.

The concept is “Are you looking for your first job? Don’t wait, this could be your bank”

In addition to the communication with a touch of humor, the campaign included a communication by Mr. Linkedin Pedro Caramez, who would be the “Coach on Couch” and would help young people prepare their profile to better find their first job. A seminar was also held by Beatriz Madureira, on Happiness at Work.