Dual Up Consultores

Marketing Consulting

Dual Up Consulting offers a very comprehensive marketing consultancy service that encompasses both traditional and digital marketing.

We highlight some of the services:

Traditional marketing consultancy includes strategies focused on offline channels.

This involves creating and implementing advertising campaigns in media such as television, radio, newspapers, magazines and printed promotional materials. The Dual Up team will work to understand the client’s target audience, their consumer journey, map the multiple touchpoints and develop effective messages so that they are present when the consumer needs them.

In Digital Marketing, consulting our services can cover a variety of online tactics ranging from search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, display advertising, social media marketing, email marketing, social media management and implementation of a metrics and reporting system.

The team will develop a customized digital strategy based on business objectives, perform digital market and competitor analyses, and make the necessary adjustments to the strategy to maximize return on investment.

The true value of Dualup.pt’s marketing consultancy lies in its ability to effectively integrate traditional and digital marketing strategies. Creating a consistent and effective brand presence across all channels, leveraging the strengths of each approach in an omnichannel reality.

Some more specific marketing work involves:

Rebranding: Using the MIB Integrated Branding Model, developed by its team of experts, Dual Up develops rebranding projects that involve the strategic plan for the brand, its Name, Symbol and existence, embodied in the different communication supports.

The consultancy service for developing a marketing plan involves analyzing the market and competitors, identifying marketing opportunities and creating effective strategies. The plan covers both traditional and digital marketing tactics, aimed at achieving the defined business objectives. The service also includes the Marketing Information System that will allow you to detect deviations and implement adjustments to the plan whenever necessary to ensure maximum return on investment.

The consultancy service for developing a communication plan involves defining clear communication objectives, identifying the target audience and choosing the most effective communication channels. The plan covers internal and external communication strategies, ensuring a consistent and effective message. The service also includes monitoring and adjusting the plan to ensure the effectiveness of the communication.