Branding or Brand Management relates to all processes and actions linked to the attribution of verbal and visual attribution of a brand,which make it distinct from all others, and perceptible to the target consumer.
The entire identity system of a brand will go through branding which will define the way the communication elements will be expressed to make the consumer be attracted by the brand, and by the values that it conveys.
Branding, actions are defined to develop a good name, logo, slogan, signature and visual identity, aiming to represent entire essence of a brand or new line of products and services, in the market in which it operates.
Dual Up Consulting Branding Performance
- Branding Plane - Using the Integrated Branding Model, we will create a brand planning and development strategy that will be the basis for the management and activation of the brand in the market.
- Re-Branding Projects - redirection of the image and values to be transmitted by the brand, after it has already been launched on the market. Several times, the re-branding process allows the company to stimulate its success and recovery, through branding re-positioning
- Corporate Identity Development
- Brand Logo Definition
- Design monitoring, at stationary level and brand standards manual
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