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Branding or Brand Management relates to all processes and actions linked to the attribution of verbal and visual attribution of a brand,which make it distinct from all others, and perceptible to the target consumer. 

The entire identity system of a brand will go through branding which will define the way the communication elements will be expressed to make the consumer be attracted by the brand, and by the values that it conveys. 

Branding, actions are defined to develop a good name, logo, slogan, signature and visual identity, aiming to represent entire essence of a brand or new line of products and services, in the market in which it operates.


Dual Up Consulting Branding Performance

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