Want to export but don’t know where?
Do you need support in attracting customers abroad?
Do you need international customers?
Internationalizing to grow is the motto of every company that faces a crisis scenario at the level of the national market. But entering a new market to export products or services, is not easy and it is necessary to analyze the reality of each country, so that the penetration strategy is cohesive.
Search International Customers
Prospecting the international market and knowledge of the contexts of each country are an integral part of the process of internationalization of companies. Only a sustainable internationalization strategy will be able to successfully prepare for entry into a new market.
This prospection will have as its main objective to find markets that fit, as much as possible, to the type of business to be developed and that allow the company to export products and services.
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The selection of target markets for a company’s product or service must use metrics that allow a measurement, as accurate as possible, of the rate of return on investment in the internationalization process, in the prospecting market and which can be based on the study of the following factors:
- Potential of the current market for which it is intended to internationalize the company;
- Market potential under analysis;
- Forecast of the expected market share, when exporting products/services;
- Cost and sales projection.
- Estimated rate of return on this investment in internationalization.
The data collected in the analysis of these factors will begin to draw a prospecting profile that will allow the manager, together with a team specialized in internationalization, to make investment decisions with a higher level of safety.
Decisions with confidence and sustainability will allow the process of internationalizing to grow to be a business success.
Furthermore, knowledge of the prospecting market must be as deep as possible, through market studies, both in terms of population, political and economic environment, as well as social structure, culture, business, legal and logistical issues.
This preliminary prospecting can put countries aside, from the outset, because some of these factors do not fit with the strategy or product/service to be internationalized (strong competition, remarkably high transport prices…).
International Prospecting Process
- Prospecting trips – It is on these trips that the internationalization team starts to analyze factors such as the target segment for your product or service, consumption patterns and how to processes the purchase decision as well as competitive analysis. In prospecting trips, strategic contacts are also established at the level of potential representatives so that it is possible to export the company’s product/service.
- Comparative Market Assessment – If there is any uncertainty as to which or which are the priority markets, in terms of investment in internationalization, an analysis that makes a comparative study will determine the strengths and weaknesses of each market, in terms of aspects such as the need inherent to the introduction of the product/service, potential for market growth or competition.
- Identification of target markets to export – The correlation between the factors described above will provide the answer to the priority markets for internationalization. In this process, at the national level, the choices often fall on countries whose commercial relationship and tradition is already well-established, or on countries that are geographically close.
Razões para Internacionalizar com a Dual Up Consulting
- Reduce Fixed Costs
- International Know-How
* Este site respeita o novo acordo ortográfico
