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Internacionalization Plan

Want to export but don’t know how?

Define how you want to internationalize!

Determine your internationalization actions!

We live in an increasingly global world with a greater willingness to export, in which all international markets are potentially accessible to national companies. The domestic market is small and, given the economic outlook, structured internationalization plans are needed and aimed at exporting to larger markets.
This expansion will allow an increase in sales and greater capacity to undertake.

How to Internationalize your Company?


At the level of internationalization of companies, there are several ways of penetration and approach to international markets, so it is necessary that a company that has this objective is supported by the level of knowledge of the local contexts of each country, so that this approach to the market does not if it constitutes a failure.

In the process of adapting to new markets, namely, if the manager intends to export products or services, it is essential that they have as much information as possible, so that penetration strategies are suitable for the environment in which they will operate.

The Internationalization Plan must consider, for each market:

  • Socio-Economic Context
  • Opportunities for the company
  • Logistics Issue
  • Legal Conditions

At the time of internationalization of a company to a new country, in which exporting may be one of the instruments used for its penetration, the choice of local partners that support and influence the positioning of a business project in the country of destination, may be the the most appropriate strategy and in other markets the only solution to move forward with exports.

Forms of Internationalization of Companies

An internationalization process can take on several modalities, which may correspond to different moments of implementation in the market that is intended to be addressed:

  • Occasional export – where the company intends to export its products and services without periodicity and at previously defined times;
  • Export through an agent – the products or services to be exported will be subject to local development, through authorized agents;
  • Export through a commercial branch – the products and services to be exported will be marketed through the opening, in the destination country, of a company;
  • Productive implementation that replaces, in whole or in part, the export flow. 

Vectors of the feasibility of internationalization/export of companies

It is up to the manager and management team that supports this export process to understand the feasibility of an international investment through the following vectors:

  • When exporting to the country of destination, sales will be made through whichever modality is available;
  • Detailed study of the costs of international investment projects (through the development of realistic export scenarios and implementation times for each phase);
  • Survey of needs, in terms of Human Resources, to start exporting;
  • Confirmation of a partner company for your business, for the market in which you intend to export;
  • Determine reliable suppliers, at the logistics level (if applicable);
  • Confirm the degree of political and social stability of the country to which you intend to export.

Reasons to Internationalize with Dual Up Consulting

The choice of countries to export should take into account all these conditions studied in an Internationalization Plan, which will provide data from a comprehensive scenario, in terms of possibilities for expansion.

In addition to planning, you should consider our agency in the following aspects:

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