Social Media Marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them. Is a way for your company to engage with existing customers and reach new ones.
Social networks represent one of the most effective and cost-effective forms of digital communication.
The kind of consumption that users on social networks do, makes this communication management an essential element to achieve online success.
The Importance of Managing Social Media
For those more distracted we leave some statistics below:
- 7h20m is the average time per day spent using the Internet
- 2h18m is the average time per day spent on social networks
- 89,5% searched online for a product or service
- 92,1% consult YouTube every day
- 88,2% consult Facebook every day
- Average Number of Social Media Accounts per Internet user: 8,7
- The number of social media users in Portugal increased by 800 thousand (+11%) between 2020 and 2021.
- 7.80 million social media users in Portugal in January 2021

Online Community Management
Dual Up Consulting’s social media service is carried out in a personalized way with the company’s profile and consumers.


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