When we are a small company, we always look with great fear at any movement by large companies, which with their large budgets always potentially have a greater presence in the market in terms of brand awareness, greater economies of scale, chain stores, etc. .
As managers of these companies, we sometimes have the idea that all it takes is for a large company to “wake up in a bad mood” for our business future to be in jeopardy.
So what to do when this move comes up?
Do we take defeat and close the doors? Are we going to compete for specialization? Are we looking to partner with the big brands?