I’m sure the reader at this point can already remember several cases in which he navigated through websites, Facebook page or any other digital marketing support in which he felt frustrated and got the feeling “What is it for then this?”.
When we find this feeling, it is the perfect sign that we are facing a poor solution that was not thought of before, and therefore the company should not contemplate a digital marketing plan
which contains all the potential needs of users of websites or other digital elements.
This empirical knowledge aligns with observations made by Forrester
and also by Hubspot
. Both agencies report recently that they have found a lot of evidence that reports to failed digital experiences, and that we can summarize it in the following points: