Website structuring
A website is a privileged communication channel with the consumer. Open 24 hours a day, 365 days a year, it is the most available means of contacting potential customers. The structuring of the website must be subject to a prior analysis that takes into account the goals to be achieved with this new channel, main […]
Search Engine Marketing
SEM (Search Engine Marketing) is the Marketing field dedicated to promoting websites in search engines.These are the main source of traffic on the Internet, and it is through which most users visit websites. SEM has two major fields of intervention: SEO and SEA (Search Engine Advertising). At Dual Up Consulting we have specialized plans for […]
Search Engine Optimization
Do you want your company to appear in the top places of the main search engines?This goal is possible through site optimization mechanisms, so that the content and structure is in accordance with the standards defined by the main search engines, such as google. This set of strategies aimed at enhancing and improving the positioning […]
Digital Marketing
Digital Marketing is the Marketing specialization area that aims to develop strategies and actions aimed at the online channel, namely the Internet and social networks. Thus, digital marketing encompasses all the tools to promote services and products through electronic distribution channels, reaching consumers immediately and as quickly as possible. In Digital Marketing, personalization and adaptation […]
Communication & Advertising
After defining Branding, communication and publicity concerns all the elements of dissemination and information that are conveyed in the company and to the market in which it operates. These must “communicate with only one voice” and all materials, internal and external, must respect the rules defined in design, in order to convey the company’s values. […]
Branding
Branding or Brand Management relates to all processes and actions linked to the attribution of verbal and visual attribution of a brand,which make it distinct from all others, and perceptible to the target consumer. The entire identity system of a brand will go through branding which will define the way the communication elements will be […]
Marketing Plan
The development of the Marketing Plan is the basic element for planning and managing a Marketing strategy. With the purpose of guiding the strategic lines of marketing activities in a company, it is through this plan that the key points relating to the product, price, distribution and promotion are defined. The analysis of the surrounding […]
Marketing Advice
Marketing Advice allows the analysis and definition of actions that will guide the way a product or service will be presented to the market, taking into account its target audience and means of conquering and retaining customers. Through the development of the 4 basic Marketing instruments, related to the service, price setting, adequate and efficient […]
Marketing Management
At Dual Up Consulting, we transform our team of markeeters into your company’s marketing department, through Marketing Consulting.Small and medium companies need creativity, good ideas and motivated teams to develop differentiating ways of working the product or service in the market, but they need maximum cost optimization. With solutions aimed at a marketing culture, Dual […]
Business Recovery Support
Aiming at restructuring the company and the adequate means for recovery, Dual Up Consulting is at the entrepreneur’s side to provide all the necessary support in analyzing the available support, and present revitalization solutions for the company, as well as for the definition of recovery plans, which make it possible to adapt the organization and […]
