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Portugal 2030, PRR, Horizon Europe or just: Grants

Recently, much has been heard about Portugal 2030, the Recovery and Resilience Plan or, albeit sporadically, about Horizon Europe and the Thousands of Millions of Euros that coming to Portugal to support companies and help recovering national economic activity. The question that arises with the same frequency is how to access these grants? How does […]

David vs. Goliath Guerrilla Marketing

When we are a small company, we always look with great fear at any movement by large companies, which with their large budgets always potentially have a greater presence in the market in terms of brand awareness, greater economies of scale, chain stores, etc. . As managers of these companies, we sometimes have the idea […]

Horizonte 2020 – Incentivo

Should I compete for Horizon 2020, SME Instrument? We have been approached very often by companies that intend to compete for the Horizon 2020, the  system of incentives to companies, and more specifically the new instrument aimed at SMEs. Within this Instrument we have different areas of incentives from the Sea (Blue Growth), Eco-Innovation and Raw […]

August, the eye of the hurricane: 5 Tips for taking advantage of the truce

Suddenly everything stops, the phone stops ringing so regularly, the email seems to have broken down and even the pressure to deliver proposals for yesterday has disappeared. Until the end of July, there was an immeasurable pressure with the need to leave projects closed or on the way, proposals were asked for in September, projects […]

Taguspark Partnership

Dual Up has partnered with Taguspark  with the aim of support companies that are installed to obtain financing through the various existing incentive programs. If you are a company that is installed in Taguspark, contact us because we have more favorable commercial conditions for you.

Digital Marketing Strategy – How important is it?

The question about “What is the importance of the digital marketing strategy?” may seem redundant and of obvious answer, however along the observations we have made at national level it makes us often wonder whether companies are considering digital as an integral part of their overall marketing strategy. I’m sure the reader at this point can already […]

Increase your sales!

One of the main anxiety factors of all managers is thinking about how to increase your company’s sales. This sensitive topic causes many hours in meetings with sales teams where all points are debated, from the color of the tie that was worn to the result of the club the day before. Recently Wharton University of […]

Digital Companies

Currently, we find several companies within the business that call themselves “digital companies” or “companies with digital maturity”  as an element of differentiation between their peers. Most of the time these digital companies are nothing more than organizations with a website that allows little/no interaction with its users. But what does it mean to be a […]

Support for Hiring Workers

It was approved last January 18th at Ordinance n. 432/2012 which provides an incentive to job creation. This incentive will be regulated by the IEFP and IAPMEI, and has the following conditioning elements: The candidate company cannot be active for more than 18 months The candidate company must have less than 20 employees The candidate company must […]

Happy Companies

A survey by the Wharton School of Business indicates that good moods lead to better decision-making processes and are more prone to risk and provide a more transparent climate. WANTED: Good Humor! But how can business leaders achieve a good mood throughout the organization in the first place? It is well known the proverb that “one cannot please Greeks and […]